A SUPER PREMIUM PRODUCT DEMANDS A LYRICAL NAME THAT NARRATED A STORY
WE TOOK INSPIRATION FROM THE FACT, WHAT'S BETTER THAN COFFEE TO DRIVE AWAY THE BLUES.
THUS EMERGED THE NAME SWANSONG BLUES.
PEOPLE LOVE COFFEE. BUT THE FACT IS, THEY ARE TOO LAZY OR
UNDER SKILLED TO MAKE DECOCTION.
SO THE BRAND CAME UP WITH SINGLE SERVE DRIP
COFFEE IN POUR-OVER POUCHES.
IDEAL FOR BUSINESS TRAVELLERS / HOLIDAYING
FAMILIES / TOURISTS / SINGLE HOUSEHOLDERS...
CHALLENGE
A COHESIVE UPMARKET PACKAGING THAT DID JUSTICE TO FOUR
DIFFERENT ROAST COFFEE VARIANTS AND FLAVOUR NOTES.
APPROACH
DESIGN SENSE
THE PACKAGING DESIGN INTENT WAS TO BE MORE COHESIVE AND MEMORABLE. OUR DESIGN APPROACH APPLIED A PREMIUM AESTHETIC TOUCH TO THE LABELS THROUGH THE USE OF EVOCATIVE DESIGN, PREMIUM COLOUR PALETTE, GOLD FOILING, EMBOSSED KEY DESIGN, TYPE ELEMENTS AND PRINTING MATERIAL WHICH ENHANCED THE OVERALL APPEAL.
COLOURS WERE CHOSEN TO HIGHLIGHT THE PREMIUM QUALITY OF THE BEANS AND BLENDS TO INCREASE RECALL BETWEEN VARIANTS.
SACHETS INSIDE TOOK CUES FROM THE EXTERIOR PACKAGING AND A SINGLE COLOUR TONALITY WAS ADOPTED IN A CRISP WHITE BACKGROUND.
USAGE GUIDELINES
ILLUSTRATED STEP-BY-STEP USER GUIDELINES WERE CLEARLY HIGHLIGHTED IN THE SIDE PANELS.
DECCAN BOLD - ESPRESSO ROAST AND GROUND
AROMA GOLD - MEDIUM ROAST AND GROUND
PREMIUM - MEDIUM ROAST AND GROUND
100% ARABICA - MEDIUM ROAST AND GROUND
MAKING FILTER COFFEE
FOR MASS CONSUMPTION, COST-EFFECTIVE FILTER COFFEE DECOCTION PACK (THAT CONTAINED 5 SINGLE SERVE SACHET POUCHES) WERE DESIGNED WITH A CAREFREE COLOURFUL EXPRESSION REFLECTING THE EASE OF USAGE. VARIED COFFEE ELEMENTS RANGING FROM BERRIES, BEANS TO BREWED COFFEE FEATURED IN A LINE ART FASHION.
NO FUSS PREPARATION
EASY TO CONSUME
SAVES TIME
CONSUME ANYTIME, ANYWHERE
QUICK CAFFEINE RECHARGE
NO APPARATUS...
