Tender Coconuts
Reimagined Like Never Before
Refreshing Packaging Challenge
Completely dehusked pristine Pollachi Tender Coconuts, slotted
with an innovative pull-ring, that will be refrigerated/stored in
IoT vending machines and consumed chilled.
Custom Box
Designs for
IoT Vending
Machines
Purpose
Make the drink attractive
and relevant to a wider,
age-neutral audience
Clearly establish the Pollachi
connection
To slot tender coconuts based
on their size and water
content inside
To cold storage, dispense and
educate consumers on how to
open the pull-ring and
consume
Design Approach
Opted for a refreshing tapered box
shape that occupied less shelf space
and vending friendly
Cued breezy, tropical mood with tender
coconut groves, summer freshness,
pristine water, vibrant colour coding
that is universal in appeal
Emphasised Geographical Pedigree
Reiterated it is 100% Natural
Underlined Championing
Farmers’ Rights
Highlighted pull-ring usage and
storage temperature guidelines
Boxes for last mile delivery and delight experience
Tender Springz
A vibrant sleeve that highlighted abundance of Tender Coconut water and the associated virtues