Famed South Indian Playback Singer and Dubbing Artiste Chinmayi Sripada, has for years had a proficient alternative talent of being an online beacon voice for skincare solutions. Her passion, understanding, forthright skincare product reviews and remedies have always been a raging hit.

With a legion of online community followers and an honest point of view, she was primed to launch her own skincare label and lend much needed hope to faithful millions seeking honest skincare products that were soft on the skin and environment.

We were tasked with the prestigious opportunity to build a persona for the brand right from tonality, naming the brand, design the visual identity, crafting the brand purpose, packaging to online brand launch communication.