Madurai (South India) based ARC Foods and Beverages decided to bring a cool product from the past - a range of fun ice candies.

Earlier generations used to drinking this in their childhood needed no introduction to this ice candy tube. However, it is being re-introduced to capture the fancy of a younger audience of today, who would find this pocket sized 60ml drink, very breezy and refreshingly different from the other cold drink options in the market.

The challenge we faced was designing one transparent pack that needed to individually accommodate four different bright, vibrant flavours. So, right from naming the brand to creating a fun quirky graphic pack design, we created a distinctive visual tone and identity for the brand.